Leading British fair trade brand now popular enough to compete directly with Cadbury and Nestle – “yet is made and co-owned by 45,000 small-scale cocoa growers from the Kuapa Kokoo co-operative, spread across 1200 villages in Ghana.”

But apparently “coffee certification systems such as Fair Trade are hollow marketing apparatuses wrapped in charitable skin that injure the very population they ostensibly protect.”

Lots to think about, especially since Fair Trade Fortnight starts today.